Discover
The Problem
Blends holds a prominent position as a street-fashion staple in their local community. Their physical storefronts showcase items purposefully, and embody a cool, clean, and inviting nature. Unfortunately, Blends' current online storefront doesn't embody a similar essence for potential online customers.
Presenting a comprehensive desktop and mobile redesign for Blends.us, my aim is to better authentically reflect the brand, and enhance a part of their online representation.
Key Insights
BLENDS, as a client, has outlined their expectations for the website development process.
These expectations can be summarized as follows:
Emphasis on Simplicity and Cleanliness:
The client seeks a clean and uncluttered website design that avoids unnecessary distractions.
It is important to maintain a minimalist approach, ensuring that the focus remains on the showcased clothing and apparel.
Modern and Refreshed Look:
BLENDS desires an updated and contemporary appearance for their website.
Incorporating current design elements and techniques will contribute to a visually appealing and engaging user experience.
Showcasing the Clothing/Apparel/Fashion:
The client's main objective is to let the clothing and apparel products shine.
Design choices should prioritize highlighting the products effectively, allowing them to be the central attraction on the website.
Ideate
Previously…
Too little done with so much screen real estate…
Here are a few examples;
Design
Crafting an identity
Final Design
Blends.us
key screens
Figma Prototype
A reflection…
What have you learned in the process?
I've learned that oftentimes, as the project progresses, its overall design may evolve on its own and take on new forms.
What would you have done differently?
I'd like to have cataloged my design ideas better throughout my whole process.
Next Steps?
My next steps would be to implement the design and monitor feedback.
What are you most proud of?
I’m proud of creating a designing a webspace that enhances Blends' digital representation without straying far away from the brand's legacy.